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In a business obsessed with showing everything in the best possible angle and light, the most indispensable quality for a Creative Director isn’t vision —it’s brutal honesty.
Honesty when the clock is ticking, the shortlist is lifeless, and, to quote Marie Kondo, nothing “sparks joy.”
Honesty with your team, as starry-eyed juniors pitch their “Titanium Cannes Lions winner” that’s stunningly off-brief.
Honesty with production, when their quick fix nails the deadline and budget but guts the idea’s soul.
Honesty with the client, when their decision risks setting their brand ablaze in the wrong way.
Honesty with your own ego, when your team delivers something sharper, smarter, better than the idea you wrestled with at 3 a.m.
Because at the heart of it all, a Creative Director has one mission: quality control. And where there is no honesty, there is no quality.
Honesty when the clock is ticking, the shortlist is lifeless, and, to quote Marie Kondo, nothing “sparks joy.”
Honesty with your team, as starry-eyed juniors pitch their “Titanium Cannes Lions winner” that’s stunningly off-brief.
Honesty with production, when their quick fix nails the deadline and budget but guts the idea’s soul.
Honesty with the client, when their decision risks setting their brand ablaze in the wrong way.
Honesty with your own ego, when your team delivers something sharper, smarter, better than the idea you wrestled with at 3 a.m.
Because at the heart of it all, a Creative Director has one mission: quality control. And where there is no honesty, there is no quality.
ROMAN VYDASHENKO
Creative director (copy)
School of Innovations and Creative Thinking IKRA – Copywriter / 2017
British Higher School of Design – Stage Design / 2019-2020
British Higher School of Design – Stage Design / 2019-2020
Possible Moscow (part of Wunderman Thompson) – copywriter / 2017-2019
SLAVA agency – senior copywriter / 2019-2021
Talent Dub
SLAVA agency – senior copywriter / 2019-2021
Talent Dub
WEBBY HONOREE X2, "HELP THE SPAMMER" / 2022
Red apple silver, "Cholesterunner" / 2024
Red apple silver, "Cholesterunner" / 2024
Creative director (art)
LIUDMILA KULIBABA
Miami Ad School – Digital Design & Art Direction / 2014-2015
British Higher School of Design – Fashion Video / 2019-2020
British Higher School of Design – Fashion Video / 2019-2020
Possible Moscow (Wunderman Thompson) – art director / 2016-2019
SLAVA agency – senior art director / 2019-2022
Talent Dubai - Creative Director / 2022 - now
SLAVA agency – senior art director / 2019-2022
Talent Dubai - Creative Director / 2022 - now
Clio, Bronze for Student Innovation / 2016
New York Festival, Student Work - All Media: Use Of Medium: Design, Second Prize Award / 2016
New York Festival, Student Work - Student Work - All Media: Use Of Medium: Public Relations, Third Prize Award / 2016
Art Directors Club Russia, Gold for “Life is bent of events”/ 2019
WEBBY HONOREE X2, "HELP THE SPAMMER" / 2023
New York Festival, Student Work - All Media: Use Of Medium: Design, Second Prize Award / 2016
New York Festival, Student Work - Student Work - All Media: Use Of Medium: Public Relations, Third Prize Award / 2016
Art Directors Club Russia, Gold for “Life is bent of events”/ 2019
WEBBY HONOREE X2, "HELP THE SPAMMER" / 2023
Art Directors Club Russia – category Interactive and Mobile / 2020
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ABOUT
CREATIVE DIRECTOR
ROMAN VYDASHENKO
LIUDMILA KULIBABA
CREATIVE DIRECTOR
Work Experience
jetbrains | 1inch network | Google | Lego | INDRIVE | Xiaomi | Yandex | S7 airlines | Carlsberg | and more
Awards
