AI UGC by the hundreds
Realistic creator-style ads produced at a pace paid social actually needs: new hooks, faces, settings and formats every week.
Roman Vydashenko Barcelona, Spain
AI videoat ad scale
Roman
Vydashenko
Vydashenko
Creative director
Head of AI video production
Head of AI video production
I make AI-generated video that performs: UGC realistic enough to pass as the real thing, cinematic brand films and classic commercials. I build the production around it, train the people who run it and ship UGC by the hundreds every month.
10+years in advertising
4years as creative director, with awards and international projects
100+AI UGC ads launched every month
CACpaid-media mindset: test, learn, lower acquisition cost
What I bring
I build the team and the process around AI video, and I can do every step by hand: idea, footage, edit, numbers.
Brand films & commercials
Image-led generative films, classic product commercials and celebrity integrations with real art direction, not just a prompt and a stock track.
Process & training
I set up the pipeline from brief to delivery, write the playbooks and train people to produce at quality without me in every step.
A pool of freelancers
Beyond my own hands, I have a trusted pool of generative artists, editors and sound people I bring in when volume or quality has to go up fast.
Paid media thinking
I know how paid media works and design creative as experiments: hook tests, format tests, iterations that bring CAC down and lift onboarding.
Ad agency roots
A decade of copywriting and creative direction at agencies and in-house. The ideas come first; AI is how they get made faster.
Selected work
All footage AI-generated. Click any clip to watch it on Google Drive.
UGC
Realistic UGC
Creator-style ads that read as genuine on the feed. I launch these by the hundreds every month.
Celebrity
Juventus players integration
A celebrity integration with Juventus footballers, made with AI. Celebrity and talent integrations usually cost the most to shoot. This approach cuts production costs sharply without losing quality.
Image films
Brand films
High-end image pieces with a cinematic look and pacing. The kind of quality brands used to need a full shoot for.
Commercial
Classic commercial ads
More traditional product advertising built on a clear idea and a clear message.
How UGC ships
The loop I set up so a team can launch hundreds of ads a month and keep improving them.
- InsightsAudience pains, objections and winning angles from data and past ads.
- Hooks & scriptsDozens of hooks per angle, written by someone who has done it for ten years.
- GenerationCharacters, scenes, voice and lip-sync built to look like real creators.
- Edit & versionsFormats, lengths and cut-downs for every placement.
- Test & iterateRead CAC and onboarding numbers, kill losers, scale and remix winners.
Experience
10+ years in advertising. Copywriter by training, creative director for the last four years.
Jun 2025 — PresentBarcelona · On-site
Creative Director
Finom · Full-time
European fintech for SMEs and freelancers
- Lead creative for performance marketing across European markets.
- Built an AI video pipeline that launches realistic UGC ads by the hundreds every month.
- Set up the production process end to end and trained the team to run it.
- Run creative experiments on hooks and formats to bring down CAC and improve onboarding.
- Scale output with a pool of freelance generative artists and editors when volume spikes.
Sep 2022 — Jun 2025Barcelona · Remote
Creative Director
Talent · Full-time
Creative ideationTeam leadership
- Led the creative team on international brand and digital campaigns.
- Owned ideas from concept to production, presenting and defending work with clients.
- Brought generative AI into the workflow for concepting, pre-production and final video.
- Mentored and grew copywriters and designers.
May 2019 — Jan 2022Moscow
Senior Copywriter
SLAVA · Full-time
Creative ideationCommunication
- Concepts, scripts and copy for TV, digital and integrated campaigns at an independent creative agency.
- Worked across fintech, tech, mobility and entertainment brands.
- Campaigns recognised at advertising festivals.
Jan 2016 — Apr 2019Moscow
Creative
POSSIBLE · Full-time
Creative ideationCommunication
- Digital and social campaigns at a global digital agency network.
- Wrote for web, social and video, from big ideas to everyday content.
Skills
AI UGC productionProduction pipelinesTeam trainingTeam leadershipGenerative videoCopywritingScriptwritingCreative strategy